Strategy
What Is Branded Merchandise — And Why Does It Actually Work?
What Is Branded Merchandise? Branded merchandise — also called branded merch, promotional products, or corporate swag — is any physical product that…
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The ideas behind branded merch people actually keep.
Strategy, creative inspiration, industry trends, and real-world lessons from more than 20 years of helping brands create experiences people remember—not just products they receive.
Featured Insight
Corporate swag has evolved. The days of cheap pens and generic tote bags are over. Today’s best brands are investing in creative, high-quality branded merchandise that people genuinely want — and that reflects the brand behind it.
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Strategy
What Is Branded Merchandise? Branded merchandise — also called branded merch, promotional products, or corporate swag — is any physical product that…
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Company Stores
Most companies start merch conversations like this: “What can we get for $8 per piece?” But the better question is: “What is the cost of getting this…
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Industry Trends
Earth Day isn’t just about planting trees.It’s about accountability. Longevity. Smart decisions. And brands? They’re part of that conversation…
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Strategy
April 15 isn’t just about taxes — it’s about reflection. Businesses everywhere are reviewing numbers, calculating returns, and asking one big…
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Trade Shows
April is that “reset” month.New quarter. Fresh goals. Warmer weather. More events. More visibility. If your brand is planning campaigns for Q2, now…
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Strategy
Every April 1st, brands rush to post pranks. Fake product launches.Ridiculous announcements.“We’re now selling scented staplers.” Cute?…
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Creative Ideas
Let’s be honest—most branded merch ends up in the “junk drawer of forgotten things.” You know the ones:Cheap pens that don’t write.Tote bags that rip…
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Trade Shows
Trade shows are busy. Dozens of booths.Hundreds of conversations.Thousands of giveaways. And yet, most branded merchandise ends up forgotten before…
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Company Stores
Most companies focus on one question when ordering merchandise: “What should we give away?” But the better question might be: “What happens to it…
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Company Stores
Most companies don’t have a merchandise problem. They have a strategy problem. Branded products are often ordered last-minute, based on budget…
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Strategy
There’s a reason we reach for the same coffee shop, the same airline, the same everyday essentials. Familiarity creates comfort.And comfort builds…
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Strategy
Before You Order Merch, Ask This One Question Most merch decisions start with:“What should we put our logo on?” But the better question is: What do…
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Strategy
Most people aren’t looking for more options.They’re looking for relief. Decision Fatigue Is the Real Problem Every day, people make hundreds of…
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Strategy
How intention shows up without being loud Some brands feel easy to interact with. You don’t have to think too much.You don’t have to search for…
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Strategy
Most people can’t explain why an experience feels good.They just know when it does. And more often than not, that feeling comes from something…
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Trade Shows
Brands love big moments. Launches. Campaigns. Events. Announcements.They get attention, applause, and short bursts of excitement. But the brands…
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Strategy
Most people don’t wake up excited to be marketed to. They don’t want louder ads, flashier slogans, or another branded message fighting for attention…
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Employee Experience
January is more than just the start of a new calendar year—it’s a mindset reset. People return from the holidays refreshed, motivated, and ready to…
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Industry Trends
When temperatures drop, priorities shift. Comfort matters more. Practicality wins. And the items people reach for every day are the ones that keep…
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Employee Experience
1. Useful Branded Gifts Create Daily Brand Recall A high-quality pen, water bottle, tote bag, or notebook is used over and over again — which means…
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Strategy
How High-Quality Promotional Products Shape Strong First Impressions (and Why It Matters for Your Brand) In today’s competitive marketplace, your…
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Creative Ideas
Why Everyday Brand Storytelling Builds Loyalty, Trust, and Stronger Customer Connections Every interaction your audience has with your brand tells a…
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Employee Experience
Why Year-Round Corporate Gifting Builds Stronger Brand Loyalty (Not Just Holiday Gifts) The holidays may be the busiest season for corporate gifting…
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Strategy
How to Keep Your Brand Top-of-Mind All Year (Without Overwhelming Your Audience) Staying memorable isn’t about having the loudest marketing campaign…
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Employee Experience
Gifting isn’t just for the holidays — it’s one of the most effective year-round brand engagement strategies. When done intentionally, even small…
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Employee Experience
Halloween Branding Ideas: How to Make Your Brand Memorable with Thoughtful, On-Brand Gifting Halloween isn’t just about costumes and candy — it’s…
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Creative Ideas
How Emotional Branding Creates Stronger Customer Loyalty (and Why It Matters More Than Your Logo) Your logo is what people see.But the emotions your…
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Employee Experience
A simple “thank you” can make someone smile — but a thoughtful, intentional thank-you gift can create loyalty that lasts for years. In business…
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Employee Experience
Why Physical Branded Gifts Still Outperform Digital Marketing In a digital-first world, it’s easy for your brand to get lost in the scroll. Emails go…
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Creative Ideas
Picture this: it’s 8:00 AM and someone is drinking coffee from their favorite mug while checking emails. Or it’s 2:00 PM and they’re reaching for the…
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Employee Experience
The holiday season is more than a time for giving—it’s a prime opportunity for brands to strengthen relationships, increase brand awareness, and…
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Strategy
Personalized Merch That Leaves a Lasting Impression Generic swag gets ignored — personalized branded merchandise gets remembered. Whether it’s a…
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Employee Experience
Planning holiday branded merchandise starts long before December. Every year, there’s a moment when the calendar stops being flexible and becomes a…
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Trade Shows
Fall is the perfect season for strategic brand refreshes. As companies gear up for product launches, year-end campaigns, and major events, it’s also…
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Creative Ideas
A memorable unboxing experience is one of the strongest brand-building tools you can control. Those first seven seconds after a package arrives…
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Creative Ideas
Ever walk out of a meeting where everything just clicked—sharp ideas, aligned energy, and feedback that proved your message landed?Those moments…
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Industry Trends
Fall Branded Merchandise That People Actually Keep—and How to Choose the Right Piece for Your Brand Cooler mornings, pumpkin-spiced coffee, and teams…
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Employee Experience
When attention spans are short and inboxes are overflowing, a smart branded gift-giving strategy is one of the most powerful ways to cut through the…
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Strategy
Why Small Branding Details Make a Big Impact on Your Audience In today’s crowded market, every brand is competing for attention. While bold campaigns…
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Strategy
You don’t remember the last Facebook ad you saw.But you do remember the shirt you wore at your favorite concert.Or the mug that sat on your desk…
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Strategy
When it comes to branded merchandise, what you launch matters, but when you launch matters just as much. At Inskribo, we’ve worked with all kinds of…
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Strategy
Branded merch can boost or break your brand. Discover 5 common mistakes businesses make with merchandise—and how to create merch that sells…
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Industry Trends
We are halfway through 2025, and so far, you’ve crushed it! Your marketing campaigns have made an impact, your branded merch has turned heads, and…
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Industry Trends
Why Q3 is the best-kept secret for brand loyalty—and how to own it with unforgettable custom merch. The Summer Shift: From Slump to Strategy Once…
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Employee Experience
Because no one gets excited about a fruit basket anymore. Let’s be honest — traditional corporate gifts have long overstayed their welcome. The dusty…
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Strategy
Let’s be honest — your favorite t-shirt probably isn’t just a t-shirt. It might be stretched out, faded, or barely holding onto its shape, but you…
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Strategy
Walk onto any campus from elementary to college, and you won’t have to look far to find backpacks stamped with school logos, students in matching…
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Strategy
Brought to you by Inskribo, Where Merch Meets Meaning Let’s face it: your favorite hoodie isn’t just another item in your closet—it’s a vibe, a…
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Strategy
Let’s face it: You’re a billboard. So am I. So is that person across the coffee shop with the Soft Reset Club hoodie, and the person on the street in…
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Strategy
In a world dominated by digital ads and short-lived social content, branded merchandise offers something rare: a tangible, lasting impression. From…
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Strategy
When it comes to representing your organization, every detail matters, including where your branded products are made. Incorporating…
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Strategy
In a world of sophisticated digital marketing and algorithmic ad placements, one simple tactic continues to cut through the noise: free stuff…
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Trade Shows
Let’s be honest: most trade show swag ends up in hotel room trash cans or buried under a pile of brochures, broken pens, and stale mints. If your…
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Industry Trends
Spring is a season of growth, renewal, and for nonprofits, it’s one of the most powerful times of year to raise awareness, rally supporters, and…
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Strategy
April Fools’ Month is here! Who says branded merch has to be serious? It’s the perfect time to add some humor, surprises, and playful twists to your…
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Strategy
As consumers increasingly seek to align their purchasing habits with their values, companies are responding by integrating corporate social…
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Strategy
When it comes to branded merchandise, the decoration method you choose plays a vital role in ensuring your logo or message is displayed effectively…
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Creative Ideas
Spring is here, and it’s the perfect time to refresh your brand’s look with stylish new branded merchandise! Whether you’re gearing up for an event…
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Strategy
In today’s saturated market, brands need more than just a logo to stand out—they need to create an experience. Enter branded merchandise. It’s not…
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Industry Trends
Consumer behavior is evolving, and businesses that adapt will see stronger brand engagement and customer loyalty. Our new 2025 Behavioral Trend…
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Industry Trends
In today’s competitive business landscape, standing out and creating a lasting connection with your audience is more important than ever. With…
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Creative Ideas
In a world where customer experience and satisfaction are at the forefront of every successful business, gaining actionable insights from your…
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Creative Ideas
In a world where attention spans are shrinking and competition is fierce, getting a customer to notice your brand—and remember it—is more challenging…
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Industry Trends
Pantone has unveiled its Colour of the Year for 2025: Mocha Mousse. This warm, rich brown hue evokes the comforting essence of cacao, chocolate, and…
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Creative Ideas
Branded merchandise has become one of the most powerful tools in modern marketing, offering a tangible way for businesses to connect with customers…
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Strategy
In a world where attention spans are shorter than ever and marketing strategies come and go in the blink of an eye, there’s one marketing tool that…
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Industry Trends
January is the perfect time for a fresh start. The new year brings new opportunities, goals, and ways to elevate your brand. Whether you’re aiming to…
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Employee Experience
In today’s competitive landscape, businesses are constantly looking for innovative ways to strengthen their brand, boost employee engagement, and…
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Employee Experience
The holiday season is the perfect time to make lasting memories and share some laughs with your loved ones. While the traditional festivities are…
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Employee Experience
The end of the year is the perfect time to reflect, recharge, and look ahead. As we approach the new year, businesses are looking for fresh ways to…
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Industry Trends
As the year winds down, brands are gearing up for the winter season—a critical time for making an impact through promotional products. Winter…
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Employee Experience
Client Background In the competitive world of B2B SaaS, standing out during the busy holiday season can be a challenge. Our client, a B2B SaaS…
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Trade Shows
Branded merchandise isn’t just for the holidays or special events—it’s a smart, year-round marketing tool for businesses of all sizes. From boosting…
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Employee Experience
The holiday season is just around the corner, and for businesses looking to make a lasting impression, branded merchandise is one of the best ways to…
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Creative Ideas
In today’s competitive market, standing out requires creativity, innovation, and memorable experiences. While traditional promotional products like…
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Strategy
In our fast-paced world, it may seem surprising that the importance of paper planners and stationery items is more relevant than ever. In truth…
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Creative Ideas
Staying relevant and appealing to customers is an ongoing challenge for any organization. Using promotional products is a preferred way to keep your…
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Company Stores
In today’s rapidly evolving business landscape, where conglomerates and e-commerce giants dominate the market, it’s easy to overlook the hidden gems…
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Employee Experience
Corporate gifting presents a remarkable opportunity to engage and demonstrate appreciation for your employees, customers, prospective clients, and…
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Strategy
Consumers love domestically produced products because they are often better for the environment, have a positive economic impact, can be delivered…
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Trade Shows
New Year’s Eve celebrations are shaping up to be more vibrant and diverse than ever this year. Understanding NYE trends can help them create…
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Creative Ideas
In the dynamic landscape of marketing, every detail counts. From the colors you choose to the fonts you select; each element plays a crucial role in…
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Industry Trends
Staying ahead of the “trends” curve is not just advantageous, it’s essential for businesses to thrive. As we navigate through 2024, we’ve seen…
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Industry Trends
The promotional products landscape is evolving to meet the shifting demands and preferences of consumers. In fact, the latest trends for fall and…
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Strategy
The world is filled with constant innovation and change, which makes people nostalgic for simpler times and cherished memories. People from all walks…
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Employee Experience
Ah, the holiday season—a time of twinkling lights, cozy gatherings, and of course, the joy of giving. At Inskribo, we take gift-giving seriously, so…
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Industry Trends
When we move into fall, changing seasons bring more than just cooler weather and vibrant foliage. They also signal shifts in consumer preferences…
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Strategy
Strategy
Company Stores
Strategy
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Strategy
September 2023 – US PAGE 1 Program Overview PAGE 2 The Power of Self-Care and Gratitude for Overall Wellness iPROMOTEu provides this long-form…
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Industry Trends
September 2023 – US PAGE 1 Program Overview PAGE 2 4 Consumer Trends That Can Help Differentiate Your Brand iPROMOTEu provides this long-form content…
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Employee Experience
et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] In the words of Heidi Klum, in the world of fashion, you’re in or you’re out…
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Strategy
If you’re considering reducing your marketing budget next year, name some cereal companies. Strange segue, yes, but bear with us. Odds are that…
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Strategy
2021 is fast approaching! That means that we’re almost done observing that 2020 has been a hard year. It has been, though! In fact, 2020 has been…
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Employee Experience
2020 has looked nothing like 2019. Whether it’s staying efficient and motivated while working remotely, juggling parenting duties along with job…
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Strategy
When developing a promotional product strategy, make every division of your company part of the plan. Promotional products are a great way to build…
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Employee Experience
Companies have a lot to be proud of in 2020. Reflect, rejoice, and thank your team for a job well done. It’s been a crazy year—and most companies…
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Trade Shows
Calculating the ROI on promotional products might be tricky—but that doesn’t mean you should give up on the data! Here are some ideas. If you’re not…
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Employee Experience
Welcome kits for new employees can help build company culture and create connection in a remote-work environment. Consider this: you start a new…
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Industry Trends
Social responsibility is more than just a fad—it’s an increasingly important requirement for businesses selecting a vendor as well as a value that…
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Company Stores
Between shipping delays, out of stock items, overwhelmed delivery services, and decentralized business operations, the COVID-19 pandemic has made…
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Employee Experience
Showing your appreciation for loyal customers is critical. And with work-from-home friendly products and shipping options, it’s also easier than…
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Employee Experience
Gifting credit to a company lets you invest in what your employees want most—and saves you time and money in the process. In the words of writer…
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Employee Experience
Strong relationships are good business, and a savvy sales team understands that forming personal connections is critical to converting potential…
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Trade Shows
With in-person events canceled, promotional products are a great way to make memorable connections with clients. For businesses and independent…
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Industry Trends
2020 has been a year like no other. These trending promotional products are positioned to meet the moment. Stuffed gorillas are a thing of the past…
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Trade Shows
Virtual events don’t have to be boring. Here are some ideas for engaging your community in a socially-distanced world. 2020 has brought us a new…
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Creative Ideas
Everything you need in one box Want a product that can do it all? The Evrybox was designed to project amazing sound, WHILE it charges your favorite…
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Strategy
Strategy
See the difference with the old method of heat transfer vs the new True Edge method. Amazing quality and attention to detail to have your logo look…
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Strategy
Juice Box – Power Bank Light-weight, compact, and extremely unique, the Juicebox portable charger is a budget friendly option for your clients that…
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Strategy
How to Develop an Effective Promotional Plan
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Strategy
Infusion Printing for Garments Best Decoration Method High resolution detail Breathable and touchless decoration Unlimited colour for one set up (no…
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Creative Ideas
THE NEW DIMENSION Introducing HXD, a unique decoration method that offers all new possibilities for your branded apparel. Inskribo enjoys preferred…
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Case Studies
HOW TO MEASURE RESULTS WITH PROMOTIONAL PRODUCTS. You’ve worked too hard for those dollars sitting in your advertising budget to run a promotion and…
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Strategy
Being in business can mean you spend a lot of time traveling for work. This can seem exciting on the surface, but like anything the novelty can wear…
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Strategy
IF YOU’RE IN THE BUSINESS OF PROMOTIONAL PRODUCTS, YOU KNOW THE IMPACT THEY CAN HAVE ON AN ORGANIZATION’S MARKETING EFFORTS. BUT DO YOU KNOW THESE…
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Strategy
1. CLEAN YOUR CAR BEFORE AND DURING YOUR TRIP. Go ahead, leave the napkins and gum wrappers under your seat. Leave the receipts from your last…
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Strategy
How to cook the perfect steak TOTAL TIME: 30 MIN PREP: 15 MIN COOK: 15 MIN YIELD: 4 SERVINGS LEVEL:EASY INGREDIENTS 4 1 1/4 -TO-1 1/2-INCH-THICK…
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Trade Shows
Top 10 Tips for a Successful Trade Show Booth When your company spends the money, time, and effort to display at a trade show, it is vital to make…
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Everything a new hire should unbox on day one—what to include, what to skip, and how to make it feel personal at any scale.
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From product mix and inventory to ordering and fulfillment—the framework for a branded store your team actually uses.
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Plan booth giveaways that get kept, not tossed—budgets, timelines, and the items that keep your brand in play after the show.
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